Ask The Experts
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Television Advertising
News Channel 9 WTVC
At NewsChannel 9, we believe that there is a television solution to almost every marketing need. After a brief consultation about your business, our NewsChannel9 Account Executives provide you with a solution or advise you of what other alternatives may be available.
We provide solutions, not just schedules. You tell us what you want to accomplish and we'll advise you on how we may help. Whenever and wherever we have an opportunity, we want to form a partnership to insure that your expectations for the investments you make with us are met in every respect.
Here are just some of the new and innovative approaches we offer:
| High impact, high frequency schedules designed to reach specific sales goals for you. Shorter spots with a single selling point that allow for high frequency at lower costs. Longer spots... 2 minutes or 90 seconds... for situations where more information and reach are the goal. The Business Profile. Just what the name implies... a profile of your business. Done to stand alone... or to support a major push or change in direction. Integrated web site/television marketing programs designed to dramatically increase use of your web site. The "Ask The Experts" marketing program. And much much more. A solution designed specifically for you... based on your needs. |
Contact any WTVC Newschannel9 Account Executive or,
Ted Rudolph
WTVC, General Sales Manager
Voice: 423-757-7384
FAX: 423-757-7391
E mail at: trudolph@NewsChannel9.com
Frequently Asked Questions
- How much does a television spot cost?
- Spots on traditional television stations in Chattanooga are priced from a low of around $10 to high of up to several thousand dollars. Each spot is priced according to the number of people it is estimated to reach. But the question should be, "How much is your entire schedule and does it reach enough of your customers often enough so they will react to your message?"
- What sort of budget should I have to make my investment in television worth while?
- It is not unusual for an large national or regional advertisers to invest tens of thousands, even hundreds of thousands of dollars annually right here in Chattanooga. WTVC offers plans and ideas that can make real sense for a little as $1500 to $2000.
- What makes for a successful television advertising effort?
- It helps if the product or service or offer you are making is unique. So, have a good offer. Then pick a target audience...by age, type of person...all the people who watch "Good Morning America", etc. Second, get the right message. And third, show it often enough to a specific group of customers so that you can expect the customer to act...call, come to your store, got to a web site.
- How do I get my announcement prepared?
- WTVC has a group of highly qualified folks who plan, write and create announcements. Generally, we advise people to plan to spend 10% to 20% of whatever they are spending on their air time schedule on production. Since the message is one of the three key elements in a successful television effort...make sure you get the right message in your spot. Consider content, approach, production values, voice, spokesperson, actors, your own appearence...and especially how your customer viewer is likely to react to or receive you message. Let WTVC's Total Visual Concepts creative services team go to work for you.
- What area is covered by WTVC Newschannel9?
- WTVC's primary coverage is 17 East Tennessee, Georgia and Alabama counties in an area with Chattanooga as its center and bordered roughly by Athens, TN to the north, Blue Ridge, GA and Murphy, NC to the east, Dalton/Calhoun, GA to the South and Monteagle, TN to the west. There are 323,000 television households in this area with a population of some 803,000 persons 2+. We have cable and fringe coverage further into Georgia toward Atlanta and Rome, northward toward Knoxville, eastward into the Smoky Mountains and South toward Huntsville in Alabama.
